As a business owner, customer reviews matter a lot. Giving customers what they need and want, and doing so in a way that delights them, ensures that you’re meeting customer needs and hopefully building loyalty for life. This is also…
Online post-purchase reviews increasingly influence purchase decisions and allow consumers to research the efficacy of products and whether they bring the health benefits the products claim to other users. Acting as a digitised word-of-mouth, reviews are the new digital currency…
Have you ever wondered what affects app store ranking especially when it comes to keywords? Well, you’re in good hands because today, you’ll exactly know the factors that would affect keyword rankings both in the App Store and Google Play…
Negative reviews for your app can be difficult to accept and even manage. The last thing you want to read when you wake up in the morning would be negative reviews. However, did you know there are more reasons for…
One of your worst nightmares as an app developer or app owner is to see app downloads are dropping. Just when you think better days are ahead, you suddenly saw your graph going down the hill.Your immediate question is, “Why?”Why…
When it comes to measuring your ASO success of your mobile app or game, you need to be tracking the essential ASO KPIs (App Store Optimization Key Performance Indicators) very close. Without the right data, you will be left groping…
The importance of the screenshots should never be underestimated. It is among the most valuable marketing assets that you will ever have. Within the millions of apps in both Google Play Store and the App Store, it is difficult to…
There are literally millions of mobile apps today, and either you are new to the market or not, you can’t deny the fact that you will face fierce competition sooner or later.As a result, ASO competitor analysis is an important…
Your conversion rate is just going well. You’re on top of the world and feeling that nothing can stop you — until you start seeing a sharp decrease in your conversion rate!Hundreds of questions are rushing into your brain right…
There are different ways you can integrate branding effort with your ASO campaign. Here are some of them: Use branded keywords Whenever possible, you can use your brand as your keyword. This is especially useful if you already have an…