The App Store rating and reviews play a major role in the success of your app. In fact, as social beings, users will readily download and use an app if they see it has high ratings and positive reviews.You see, one of the strongest triggers that could cause a person to buy something is social proofs. It is no wonder then that marketers use testimonials, ratings and reviews to convince people in choosing them.Thus, in this article, we want to know: how can I improve my app store rating and reviews? That’s exactly what we are going to discuss today.
What are App Ratings?
The App Store rating ranges from one to five stars. Users are given the opportunity to rate your app between one and five stars, one representing the lowest rating and five as the highest rating. Generally speaking, the happier and more satisfied a user is with your app, the higher the rating they will give you.
Resetting app ratings
Did you know, as the app admin, you can reset your app ratings? Yes, that’s right. Apple App Store gives you the chance to reset your ratings when you release a new app version. This can be useful when you want to start all over again or only reflect ratings about your new app version.However, it is highly recommended that you only use this feature when you really need to. One reason is that if you have only a few to no ratings, then users might not download your app anymore.Another reason is that app updates usually are done to address existing user concerns. Thus, if you reset your app rating, you lose the chance to show other users that you actively monitor app reviews and ratings, create solutions to any issues.Users can leave ratings on the Apple App Store page using their device. Ratings can be done for tvOS, macOS, iPadOS, and iOS apps. For watchOS, they can rate your app on their iOS device.
What are App Store Reviews?
The Apple app store review is different from ratings. While both are done simultaneously, the app review is more like written feedback of users about their experience when using your app.After your user gives you a rating, they can then give written reviews to explain further why they gave you that rating.App Store reviews are super helpful, whether they are positive or negative. Through feedback or written reviews, you can determine the strengths and weaknesses of your app.
What is the Importance of Apps Rating and Reviews?
It is no secret in marketing that ratings and reviews play a vital role in determining the number of people who will use and buy your products or services. The same is true in the Apple App Store. App Store reviews and ratings help users to decide whether they will use your app or not. It’s also affecting your mobile app rankings.
Here are some of the reasons why you should invest time, energy, and resources in managing app store ratings and reviews:
a. Increase app store traffic
Like what was mentioned above, when a user searches for apps in the App Store, search results would display not just the name of your app, but also a summary rating. Users can instantly see how many stars your app has.Naturally, the more stars your app has, the more people would be curious and convinced to check your app. This leads to more people visiting your app store page.Here’s what you need to take note of: both Apple and Google tend to feature apps with higher ratings and hide apps with lower ratings. Thus, the quality and quantity of your ratings have a direct impact on your app’s keyword rankings.For example, think about two similar apps. One app has higher star ratings but the other app has lower star ratings. When a user searches for a particular app, the app with a higher rating would appear first or above the other apps with lower ratings.All in all, ratings can either make or break your keyword rankings. So, if you want to rank higher for a particular keyword, you need to give your ratings and feedback much attention. Obviously, the higher your ratings are and the more positive the feedback you receive, the more organic traffic you will receive.
b. Increase your conversion rate
It is not enough to simply cause your users to view your app store page, correct? You would need to convince them to download your app, too.So, how do you do it? It can be done through the app ratings and reviews.When they see that you have a lot of positive reviews and high ratings, then it is more likely that they will download your app.It is no secret that if your competitors have higher ratings than yours, users will more likely ignore your app. They would readily choose your competitors’ apps with better ratings and reviews.Thus, as you can see, the more positive apps rating and reviews you have, the more your conversion rate would increase.
c. Improve your brand image
When people think about your app, do they see it in a positive light or negative light? We hope it would be the former, right?That’s why it is important to manage your ratings and reviews. If you have a lot of negative reviews, what would that tell your existing and potential customers about your brand? Obviously, they would not be interested in the services and products you offer.However, if you have a lot of positive reviews, then it would follow that you will also have a more professional and reliable brand.
d. Build rapport and trust
One of the best ways that users can interact with you is through their reviews. By leaving a review, they are telling you what they think about your app. This gives you an avenue to reply and talk to your users.With positive app reviews, you can always express your gratitude to them. With negative reviews, you can always get back to users, express your willingness to check the issue, and eventually improve your app.
