There are literally millions of mobile apps today, and either you are new to the market or not, you can’t deny the fact that you will face fierce competition sooner or later.As a result, ASO competitor analysis is an important aspect of your success. You can’t possibly reach the top or stay on top of the competition if you don’t know who you are up against.So, in this post, let us go through the actions you need to take for doing an ASO analysis of your competitors in less than 60 minutes!

What is a competitor analysis in ASO?

As its name implies, ASO competitor analysis is simply the process of analyzing data about your competitors to increase the visibility as well as the conversion rate of your app.

What are the goals of ASO competitor analysis?

Each mobile marketer might have different goals to achieve by doing a competitor analysis for ASO. While there may be different targets, here are the most common reasons that urge them to analyze their competitors:

You can identify the keywords your competitors are ranking for with competitor analysis. This is very important because it gives you an idea of which keywords you should go after or prioritize. You can check which keywords you can rank easily and which ones might take more energy and time.ASO competitor analysis helps you enhance your keyword pool even further. It gives you an idea of which keywords your competitors are going after and also the ones they might be ignoring.

Determine the performance of your competitors

If you know where your competitors are in terms of ranking and visibility, you can easily adjust your ASO strategy accordingly.For example, if your competitors updates their metadata, it may have an impact on your keyword rankings. By doing a competitor analysis, you can find out the reason why your keywords rankings are changed.

Respond to the changes on your keyword rankings

Since you will have a better understanding of the changes that are happening on your rankings, you can respond to them quickly if you do a decent competitor analysis. You can mitigate the damage and formulate new strategies to stay on top of the list by doing a competitor analysis.

Know the things you’re doing right

Competitor analysis can help you identify the factors, activities, and campaigns that contribute to your increased ranking. If you know the reason why competitors can’t outrank you, then you can capitalize on that, further improve it, and even use it to dominate your niche.

The reason why you should do an ASO competitor analysis in just 60 minutes

Timing is the key. When you can quickly gather important data for ASO efforts of your competitors, you can immediately make informed decisions to deal with their ongoing updates.If you can’t respond to the changes as quickly as possible, your competitors can easily leave you behind.Of course, doing an ASO competitor analysis for the first time may take more than 60 minutes. You first have to lay down some groundwork before you can get your engine running full-speed.That’s why let us give you the basic steps on how you can perform a competitor analysis in the quickest and easiest way possible.

Step 1: Identify apps for ASO analysis

The first step in a competitor analysis is to know who your competitors are. You need to know who you are competing against so that you know who you should track, study, and analyze.But the biggest question is how do you know who your competitors are? There may indeed be direct competitors you are already aware of, however, there are most likely some others that you haven’t heard of their name yet…

To find competitors quickly, you simply need to identify apps that:

Offer the same core services and products.
Fall in the same niche and app category.
Target the same audience.
Use the same keywords.

It can be difficult to create a list of your competitors manually. If you have the budget, use an ASO intelligence tool that helps you find all the relevant competitors.

Step 2: Choose your core competitors

Now that you have a list of potential competitors, you should narrow down your list. This is crucial if you want to simplify your ASO competitor analysis. The more competitors you’re trying to beat, the longer your analysis will be.For now, focus more on your direct competitors. If you have more time, energy, and money, you can then stretch your list of competitors and include more apps in your list of competitors.

How can you identify your direct competitors?

Your core competitors are those that offer the same products or services that you offer. For example, Telegram is a direct competitor of WhatsApp.Depending on your needs and budget, you can expand your competitor analysis later on. This means you can also focus on competitors who may not offer the same services as you, but they may fall in the same niche or category. Aside from that, you can analyze the apps that target the same audience and keywords as you do.

Step 3: Analyze the categories and the top charts

You have a list of competitors. It is time to know who is among the best on your list. This step is crucial as it gives you an idea of who you should analyze first.Remember, there is a reason why apps are trending or popular. These are the apps the people find beneficial and enjoy using. So, you should analyze what the top apps are doing that put them on the top spot.
With that being said, determine which apps in your category are ranking in the Top 10. You can easily do this by simply doing a search by category.In addition to the App Store and Google Play Store, you can use ASO intelligence tools for your competitor analysis. You can easily have more detailed data about the top charts by country, category, and device type.