There are different ways you can integrate branding effort with your ASO campaign. Here are some of them:

Use branded keywords

Whenever possible, you can use your brand as your keyword. This is especially useful if you already have an established and reputable brand.However, you can still use this strategy even if you are just starting. For some apps, they choose a brand name that can also work as a popular keyword. So, it is like hitting two birds with one stone.When it comes to branded keywords, don’t forget to consider localization first. If your brand name can be translated to a local dialect or language, then it is worth considering adding that keyword.For instance, when you think about Uber, it is spelled differently in Russia. Instead of Uber, it is spelled as убер. Both Uber and убер come with good keyword search volume in the Russian local market.

Be consistent

You must be consistent in how you portray your app. For example, you need to use the same app icon on your app store page, website, newsletter, images, and other places where you might display your icon.If you already have a business logo, then it is a good idea to also use or display that same logo on your app store page. You can use your logo as your app icon or part of your screenshots or app preview.Another way to be consistent in your branding is using the same color scheme across your media assets, from images to videos. You can’t simply use different and random colors. Use colors to establish a link among your app pages and assets to ensure people can easily recognize your brand.Brand consistency is super important in the long run. If you’re still starting your brand, it is true that using this strategy may not instantly increase your app installs. Nevertheless, when you eventually have established your brand, you will be glad that you have started building your brand right from the start of your business.

Integrate your existing brand into your app

If you already have a popular website, business, or company, you can leverage that popularity to instantly improve your app’s success. You don’t have to start from scratch. Some popular brands in the app stores became popular simply because they are already well-known outside of the app store.

When they joined the app stores, they instantly got a lot of installs because they were already known in the web space. They promoted their app not just on the app stores, but also through their already popular website, Quora.com.

Keep branding in your ASO

In a world of competitive apps, using ASO alone may not be enough. You need a vision of your app becoming a dominant name in your niche or industry. You can only do this with branding.

So, the next time you do ASO, don’t forget the brand you’re building. Keep in your mind what you want your app to be in the future. When you establish a great brand, ASO would become easier and more effective. This will eventually lead to your business success.